Twitch may add a ‘brand safety score’

Daylam Tayari, the Cybersecurity researcher, has discovered evidence in the internal API of Twitch that the site intends to implement something for its streamers that’s known as a “Brand Safety Score.”  

If the research that Tayari has found is indeed Tayari, then this would address a move in the manner that advertisers communicate with streamers on the platform. At present, one of the primary ways that advertisers work with streamers on Twitch is the site’s bounty board. Choose affiliates and partners in the UK, the US, France, and Germany can select from enlisted paid opportunities to either branded videos and play games with the communities for automatic payouts.

That score would rely upon a various number of standards such as

  • the age of the person who is streaming,
  • the relationship the streamer has with Twitch
  • their ban history
  • their partnership status
  • the ESRB rating of the game being played
  • their automod settings
  • whether the stream is set to mature.

It seems a pretty slick system, one that automates (occasionally arduous) and streamlines getting paid the process of working with a brand.  

It’s not difficult to envision that in case Twitch does indeed implement for streamers a brand safety score that it would be used to extend the bounty program, and it appears as though something valuable for brands to have the option to look at streamers’ comparison on that particular axis, at least.  

For streamers, on the other hand, it does mean the site is following you on one more metric that may or may not be available for you to take a look at. We can’t help but just think about Lyft and Uber ratings and how quietly insidious they can be: if your rating gets spoiled for reasons that you don’t know, you lose your capacity to drive to make money.

Alexa Ali is a self-professed security expert, She is expertise in making people aware of the security threats. Her Passion is to write about cryptography, malware,Cyber security social engineering, and the internet. She writes for home student 2019